HOT TAKE
HOT TAKE
B2B Marketing & Social Media
How I approached a social media revamp and funnel optimization for a food industry market research platform with lots of personality. Over the campaign period, I helped triple LinkedIn post impressions and nurture our marketing workflows, ensuring that every client felt the love and every sale clicked just right.
The Woo School
The Woo School
SEO Writing & Instagram Reels
Like Angie’s List, but for healers, the Woo School is a judgment-free wellness zone where the directory is the product, and users can up-level their wellness.
Learn how I helped educate our audience on new wellness practices, from Pilates to Patchouli, harnessing the not-so-mystical power of the algorithm.
Heaven Meets Earth Yoga
Heaven Meets Earth Yoga
Brand Management & Promotional Marketing
It was clear that we needed to position HME as something much more than the franchise studios (think: racks of Lululemon, ab-roasting plank jacks, the breathy “namaste” uttered after class.)
Learn how I helped a studio owner nail her special brand identify and deliver a strategic content plan across platforms that informed a 38.9% revenue jump after 6 months.
