Building and executing a content strategy for Hot Take meant taking into consideration both B2B and B2C audiences— for Hot Takers (our valued survey-takers) and innovative CPG Brands.

It also meant taking into consideration a unique brand identity: one that was modern and playful, but also reliably data-driven and trustworthy.

After a market scan, I recommended that we begin by reviving LinkedIn and Facebook Accounts (including ads) for our B2B audiences to buy into our model.

-Background knowledge of the relevant market landscapes

-Established grasp of Hot Take’s brand identity, tone, and design assets

-Positive relationships with the Hot Take team and comprehension with the team culture and needs

The above tools enabled me to build an effective content strategy with minimal guidance from the lean startup team.

Over a six week period, I delivered a full content calendar, as well as multiple market scans and other strategic recommendations which increased post impressions by 3x.

Organizing the sales pipeline provided me with valuable client management skills. More importantly, it allowed a lean team to focus on closing deals and making important early-stage decisions while I took care of the rest.

(After the work was complete, the team and I stayed in touch. Hot Take has since rebranded into Nosherie.)